As uncertainty rises in the world today, so does talk of normal. Why do we want normal — or even a new normal? How can business and policy leaders show people a more nuanced understanding of the concept of normality? Better yet, how do we transcend it altogether?
Established incumbents in change-resistant industries can be proactive forces of disruption, rather than passively falling prey to it. Combining case studies with management science, we have developed a “disruption management toolkit” that corporate executives can leverage.